Vauxhall Fashion Scout has announced Eudon Choi as the Merit Award Winner for Spring/Summer 2011. Eudon is awarded a fully sponsored catwalk show and exhibition space at Vauxhall Fashion Scout during London and Paris Fashion Weeks.
The RCA graduate caught the attention of press and buyers alike following his catwalk debut at VFS’s ‘Ones To Watch‘ last season. His collection has since been snapped up by the likes of Dover Street Market, Luisa Via Roma (Italy), Harvey Nichols (Hong Kong & Dubai) and Debut (New York).
“I am incredibly excited to win the Merit Award. Being given the opportunity to do a solo show during London Fashion Week, with my second full collection, is more than I could have dreamed of. The help and support of Vauxhall Fashion Scout last year with Ones To Watch has been instrumental in moving my label forward and I know that the Merit Award will bring me even greater exposure. I am incredibly grateful to the judging panel for having faith in me and my creative vision.” – Eudon Choi
Eudon Choi follows Herione de Paula, William Tempest and David Koma to receive the award.
“The Merit Award has been instrumental in launching the careers of some of the hottest new designers and showcasing their talents to an international audience of leading press and buyers. We are delighted that Eudon is our fourth Merit Award winner and are greatly impressed by his vision and professionalism.” - Martyn Roberts, Director, Vauxhall Fashion Scout