BFC NEWGEN Sponsorship winners Spring/Summer 2010

The British Fashion Council has announced the winners of the London Fashion Week Spring/Summer 2010 NEWGEN sponsorship by Topshop.

Ready to wear on the catwalk:
House of Holland
Mark Fast
Mary Katrantzou
Meadham Kirchhoff
Peter Pilotto

Presentations:
Danielle Scutt
Louise Gray
LP.BG
Sykes

Ready to wear at the Exhibition:
Cooperative Designs
Craig Lawrence
Danielle Scutt
House of Holland
Kokon to Zai (KTZ)
Louise Gray
LP.BG
Mark Fast
Mary Katrantzou
Michael van der Ham
Peter Pilotto
Sykes

Accessories at the Exhibition:
Atalanta Weller
Dominic Jones
Fred Butler
Michael Lewis

In 1993 the British Fashion Council created New Generation (NEWGEN), the world’s first scheme to support emerging designer talent.  NEWGEN continues to showcase and promote new designer businesses today.  NEWGEN is sponsored by Topshop and have been supporters since 2001. Catwalk designers receive £5000 – £10,000 towards their show costs, sponsored Exhibition space, usage of the BFC Catwalk tent and mentoring.

Recognising the need for ongoing support, this scheme can be awarded to designers for up to four seasons.  Designers receive access to sales and marketing support and business advice in partnership with BFC supporters Shoosmiths, Baker Tilley and Lloyds TSB.

Since NEWGEN’s inception, its roll call includes Alexander McQueen, Boudicca, Matthew Williamson, Julien Macdonald, Lara Bohinc and Ann-Louise Roswald.

Internationally recognised as a prestigious launch pad, this scheme is a showcase of the best up-and-coming British fashion talent. It also acts as an important introduction for young UK-based designers to influential press and buyers from around the world.

The scheme has become a keydraw for the international fashion media and buyers attending London Fashion Week. NEWGEN designers are among the must-see collections on schedule every season.