London Fashion Week – Somerset House Layout Plans
September 2009

British Fashion Council announce the layout plans for September’s SS10 London Fashion Week exhibition at Somerset House.

During the past 25 years, London Fashion Week has had several homes including Natural History Museum, Duke of York’s, Battersea and Olympia. This new partnership with Somerset House will see London Fashion Week, for the first time, located in the heart of London and will allow a new approach to be developed as a legacy for the 25th celebrations.

Working alongside Production Company Bacchus, British Fashion Council has announced innovative new design plans for London’s most anticipated Fashion Week to date, which sees the return of Burberry, Matthew Williamson and Pringle of Scotland.

These plans include:  A new initiative allowing Designer’s to hire rooms in Somerset House for personalized half-day or full-day showcases, a dedicated NEWGEN Gallery, a new-look glossy tent housing the BFC Catwalk & Show Space with larger catwalk and backstage layout with space for 500 seated guests and improved access to backstage.

Harold Tillman, Chairman of the BFC commented “Somerset House is a historic location that will provide a beautiful setting to this cutting edge international trade event. We are pleased to be working in partnership with Somerset House to develop London Fashion Week’s profile and offer to designers, utilizing the architecturally interesting spaces to make the venue our new home.”

Gwyn Miles, Director, Somerset House Trust said “Somerset House is pleased to welcome the British Fashion Council as a new cultural partner. London Fashion Week will take up residence here from September 2009, marking a major step forward in our ambition to make Somerset House a genuine creative space for London.”

To coincide with the London Fashion Week celebrations, SHOWstudio are also launching ‘Fashion Revolution’ at Somerset House – a revolutionary new exhibition featuring the work of high-profile photographers, artists, writers, designers, stylists and cultural figures.

London Fashion Week

www.londonfashionweek.co.uk
18 – 22 September 2009

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