LCF & Schway Graduate Collection Online Showcase

London College of Fashion lets the world interact with their latest graduate collections via the Schway application on social media.

London College of Fashion BA (Hons) Fashion Design and Realisation graduates have been pioneering the realisation of their designs in the digital world. This opportunity is offered by Schway the new online fashion application that allows users to mix and match outfits virtually from a growing array of fashion retailers, helping to facilitate purchases on the retailers’ websites.

“Schway has provided the students with an excellent online platform to showcase their talent. With online fashion sales far exceeding that of traditional stores, we are looking to provide a digital experience that lets consumers co-create their look from the beautiful pieces our students have created” says Dr Julia Wolny, Course Leader at London College of Fashion and online fashion marketing expert.

The collection went live on the London College of Fashion (LCF) website on 14 July 2009 and will be live until the end of September. You can also Schway the LCF designs alongside high street collections on social networking site ‘Facebook’.

Eamonn Clarke, Managing Director of Schway said “The Schway way means that anyone can get up close and personal to the designers’ latest creations and interact with them – something that, in the past, would have been the preserve of a chosen few attending the major shows.”

Shop by graduate collection looks, the top 10 most popular looks or mix and match your outfits now at the – London College of Fashion Schway Showcase

Participating BA (Hons) Fashion Design students include – Oliver McGowan, Anna Wilkinson, Agnieszka Pociecha, Emma Summerscales, Liinu Nuortio, Hong Li Zang, Nadia Khalid, Matilda Birchley, Julie Nguyen, Hannah Farhan, Gintare, Emily Attwood, Daniela Olds, Abigail Morris and Elizabeth Wheatly.

F.TAPE – The Online Fashion Resource