On|Off Spring/Summer 2010: New Location, Website & Pop-up Shop

On|Off Announces its New Location at 180 The Strand, WC2

This season, On|Off, the leading independent fashion showcase during London Fashion Week, will take place at 180 The Strand, WC2, from Friday 18th to Tuesday 22nd September 2009. Situated just moments from Somerset House, 180 The Strand is the British Fashion Council’s second London Fashion Week venue this September.

On|Off Founder and Creative Director, Lee Lapthorne said of the move: “For the past twelve seasons, On|Off has been dedicated to creating a unique experience for UK and international press and buyers. We are extremely excited about the move and whilst we’re still an independent event, we very much look forward to sharing the venue and working closely with the British Fashion Council to create an innovative fashion hub at 180 The Strand”

Joint Chief Executive of the British Fashion Council Simon Ward said: “180 The Strand is going to be a fantastic addition to our venue at Somerset House this season. The contemporary space provides the perfect backdrop for directional brands and designers. Having On|Off’s exhibition and catwalk space in the same building will increase the venue’s offer to media and buyers”

The On|Off space at 180 The Strand will feature a catwalk venue which will showcase returning designers such as Pam Hogg, an innovative designer exhibition space, VIP room and press lounge, which together will create a unique environment for our designers, something that On|Off has become renowned.

For further information on On|Off at 180 The Strand, please visit On|Off’s new look website, which launches today – www.onoff.tv featuring unprecedented live video streaming from the shows and a backstage web cam.

On|Off Pop-up Boutique – Newburgh Street, London, W1

From the 16th – 22nd September 2009, On|Off, the leading independent fashion showcase during London Fashion Week, will launch its very own pop-up shop in the Newburgh Quarter, a creative hub just a stones throw from Carnaby Street in London.

The On|Off Boutique will sell exclusive collections from cutting edge designers who have showcased at On|Off over the past twelve seasons, including: Jean-Pierre Braganza, Rozalb de Mura, Avsh Alom Gur, Alina Jessipovich, Claire Johnston and Jasper Garvida. The boutique will also offer limited edition pieces, unique to On|Off such as stylist bags, travel wallets and books as well as art, photography, illustrations and furniture from some of the UK’s leading design talent.

In addition to giving shoppers must-have fashion from some of the hottest designers around, the On|Off Boutique will allow fashionistas and aspiring designers exclusive access to LFW by offering a front row seat in-store to enjoy live catwalk shows, interviews and back stage footage during On|Off. This is yet another innovation from On|Off, who use cutting edge technology to push the boundaries of fashion showcasing.

Situated at 8 Newburgh Street, the On|Off Boutique will be surrounded by the largest community of independently run boutiques, cafes and lifestyle brands in London’s West End. Since the 1960’s, the Newburgh Quarter has been the birthplace for iconic and influential designers such as Pam Hogg and Jean Paul Gaultier and continues to be the launch pad for some of London’s newest fashion design talent.

On|Off Exhibition – Spring/Summer 2010

18-22 September 2009

180 The Strand, WC2

On|Off Pop-up Boutique

Open 11am – 7pm

16-22 September 2009

8 Newburgh Street, W1

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