VAUXHALL FASHION SCOUT ANNOUNCE MERIT AWARD WINNER
Now in its second season, Vauxhall Fashion Scout’s Merit Award offers the best new fashion designer the fantastic opportunity of a sponsored stand-alone catwalk show at Vauxhall Fashion Scout’s gorgeous new venue during London Fashion Week. The winner of this prestigious award for Spring/Summer 2010 is Central Saint Martins’ MA Graduate David Koma.
Georgian born fashion designer David Koma graduated in March 2009 with a distinction in MA Fashion from Central Saint Martins. His graduate collection of sculptural, body-conscious dresses embellished with metal tubes and multi-coloured chains won Harrods Design Award and got a lot of press coverage. This collection revealed David’s signature style based on strong shapes and powerful sexuality which he continues to explore. David Koma AW 2009/2010 collection is stocked in Browns Focus.
David was chosen from a large number of emerging designers who applied for next season’s Merit Award by a panel of industry experts.
“The fact that I have been chosen as the recipient of Vauxhall Fashion Scout’s Merit Award is a great honour! I’m really excited to showcase my SS10 collection during LFW, and it feels great to work with such an amazing team! This will be a great start for my future career”. David Koma
“I am absolutely thrilled that David Koma has won the Vauxhall Fashion Scout Merit Award for SS10! It will be fantastic to see him do his first stand alone show in London, I think he is amazingly talented and I am very excited to see what he does next”. Gemma Dyas Browns Focus.
The Merit Award
Vauxhall Fashion Scout’s prestigious Merit Award is presented to a new fashion designer each season. The winning designer receives a fully equipped catwalk in Vauxhall Fashion Scout’s new venue, PR and sales support and a specialized mentoring program spread over three seasons. The award works towards helping designers sustain and build a viable business for themselves and helps to both nurture and provide support to the best emerging talent.
“Over the past six seasons we have grown into London’s largest and most exciting catwalk event for emerging designers and this LFW sees us move into our fantastic new venue. Vauxhall Fashion Scout supports a wide selection of the best new designers and are proud to have created an award that will help a leading emerging designer grow their business and showcase their talents to an international audience.” Martyn Roberts, Fashion Scout Co-Founder.
Last years winner William Tempest had a hugely successful debut show which secured substantial press coverage, and was attended by high profile guests including Emma Watson, Jade Parfitt and Jasmine Guinness. William will return to the catwalk for his second outing with Vauxhall Fashion Scout for this September’s London Fashion Week.
ONES TO WATCH SPRING/SUMMER 2010
Vauxhall Fashion Scout is proud to announce this year’s ‘Ones to Watch’ – an exclusive off-schedule event, dedicated to supporting and nurturing some of the world’s most up and coming designers, looking to break into the world of fashion. Now in its seventh season, Vauxhall Fashion Scout has relocated to the stylish Freemasons Hall in Covent Garden, located on 60 Great Queen St, just minutes from the BFC venue at Somerset House.
For S/S 2010, ‘Ones to Watch’ offers a dynamic collection of four Womenswear designers who will make their debut at this must-see event in London. This year’s fresh new talent includes:
Ada Zanditon
Since graduating from the London College of Fashion in 2007, Ada has gone on to work with top designers including Gareth Pugh. In 2008, she established her own label; Ada Zanditon, which is based on the principles of sustainable design, leading her to work on pioneering ethical design projects, including a range for the Oxfam boutiques.
“I am thrilled to be making my debut at London Fashion Week as part of Vauxhall Fashion Scout’s ‘Ones to Watch’ show. My Collection is titled The Colony and pays homage to the Honeybee based on the book A World Without Bees. Expect a combination of ready-to-wear chic and more structured show-stopping pieces. Following the fantastic response to last season’s collection, having the opportunity to see my SS10 line come to life on the catwalk is truly exciting and special.”
Dean Quinn
Dean Quinn is a fashion graduate from Central Saint Martins BA course and winner of its Womenswear Designer of the Year Award 2009. Dean’s collection streamlined futuristic tailoring fused with underlying dark nuances of a Femme Fatale. He cites sci-fi films such as Blade Runner as well as his Northern Irish roots as a source of inspiration.
“I am happy and excited to be showing with Vauxhall Fashion Scout for my first season at London Fashion Week. I am so proud to be showing alongside some amazing designers and am really ecstatic about this amazing opportunity that will hopefully be the beginning of my fashion career here at London Fashion week.”
“Within my work I am focusing on quality workmanship and focusing hand finished tailoring and haute couture level robotic embellishment. I am presenting within my collection timeless investment pieces that are relevant to today’s way of living.”
Hermione de Paula
Hermione de Paula is a fashion graduate from Central Saint Martins where she studied fashion & print design. Hermione then went on to work with Alexander McQueen and John Galliano before setting up her self-named label last year. Hermione’s debut collection, I Heart Elizabeth Berkley, was inspired by the 1995 film ‘Showgirls’, in which fishnet suspenders with diamond motifs, accordion-style leather jackets and delicate whimsical prints adorned the catwalk.
“I am so excited to be a part of Vauxhall Fashion Scout One’s to Watch show and proud to have been chosen from so many applicants and recognised by the panel which reflects many leading minds in fashion. I can’t wait to unveil my SS10 collection, especially in the new venue, which adds such grandeur to the occasion. My signature style incorporates prints that dissolve into the contours of the female form, with detailed embellishments executed with my usual tongue in cheek irreverence. This season my inspiration has come from unlikely sources in medical history; making the grotesque beautiful. Overall I have created a collection that encapsulates female iconoclasts both past and present, prepare to be shocked and intrigued!”
Marko Mitanovski (as showcased in ROAR TALENT)
Marko Mitanovski graduated from the College of Design in Belgrade, Serbia. He was awarded ‘Best Young Designer’, at Belgrade Fashion Week in October 2008, following the presentation of his ‘Lady Macbeth’ collection. Marko gained inspiration for his designs from the forms and elements of Renaissance and Elizabethan costume. This love of costume and theatre has influenced his signature style, which combines detailed construction with intricate design.
“I am so excited about showing my collection in London. The complete support package that Vauxhall Fashion Scout offers gives me great confidence in showing here. My inspiration comes from historical costumes and I’m particularly inspired by the form of renaissance costumes, but I try not to replica it but instead take lead from the basic themes.”
Vauxhall Fashion Scout
Friday 18th – Wednesday 23rd September 2009
Freemasons Hall, Covent Garden, WC2
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