Blogger Vision – Q&A (unabridged version)

With the popularity of Fashion Blogs on the rise, we thought it was time to get beneath the surface and find out what some of the industry’s most influential bloggers really think about current topics including – the ‘want it now era’, decline in magazine sales, copyright laws, the size-zero model debate, forthcoming Fashion Week schedules and the benefit of Social Media.

They also let us into their world offering advice to aspiring bloggers and discuss their favourite creative talent.

You have created a successful blog and helped pioneer the movement of online media.  What advice would you give to any aspiring bloggers?

I don’t think there’s any point doing it unless you really want to because you have to nurture it and be prepared to update regularly. Have a niche and as much original content as you can – content is king! The best thing about a blog is that you can do it in your own ‘voice’, which is great as you can make it truly individual. Also, sign up to Twitter to help increase traffic and awareness of your blog. – DISNEY ROLLER GIRL

Try to establish your own voice and generate original material, instead of adding to the gazillions of echo blogs that lazily rehash everyone else. If you’re extremely fortunate, stories might land in your lap. Otherwise, guess what? You have to get off your ass and go look for them. News-gather. Knock on doors. Establish a network of sources. Find out what’s going on. Look for the story that hasn’t been told. If all else fails, sit down and think out what you, for whatever reason, are uniquely positioned to report on first-hand – and start reporting on it. Everyone knows something that someone else doesn’t. – FROCK WRITER

To find something you’re passionately interested in. Be it fashion, music, parties or photography, a passion is what is most important to keep your inspiration flowing and your ambition going. Once your blog is up and running take inspiration from others in the industry, take bits that you like and improve your own blog until you ultimately create something that is entirely your own. – GLAM CANYON

Anyone starting a blog should go in to it with the mindset that it’s there for fun. There really aren’t any “do’s” and “don’ts” for blogging because blogs can be whatever you want them to be i.e…visual, journal, a way to keep your family updated on what you’re doing in life or having something to say about a certain subject…I think it’s important to keep it light and not take it too seriously. – JD VISION

I think writing in your own voice is perhaps the most important thing about blogging. Blogging is a personal platform to express yourself so writing about what you know and love is essential. – KINGDOM OF STYLE

There is no magic secret to blogging. Write well, write often and engage with your readers. Reply to emails, visit & comment on other blogs, build your community. And, above all, stick at it. I get lots of emails from bloggers who are just starting out, whose frustration at not being widely read screams off the page. It took a year before I had a proper following. – LIBERTY LONDON GIRL

To take blogging seriously, but not themselves. To be consequent, ambitious and follow their instincts. – LYNN & HORST

Write about what really excites you and try to find a unique point of view because it will differentiate your blog from the thousands of blogs that are out there already. Pay attention to press releases but don’t be defined by them. The most important thing to remember is to have fun with it! – STYLE SALVAGE

I’ve been blogging about fashion styling since 2006 – over 1000 posts! I don’t think I could have blogged that much if I didn’t love what I write about, so my advice would this: blog about what you love! – REBEKAH ROY

I would say the most important piece of advice is not to try to conquer the world in a day, build your blog little by little. So many bloggers have great aspirations and burn out, it’s easy to do, and I know I’ve run into those days when I just want to throw in the towel, but I’m always glad I didn’t.  – THE COVETED

Write about something you have a passion about and use your network to spread the word about your blog. Independent Fashion Bloggers is a great site for tips and advices when you start a blog. – WUNDERBUZZ

To find something your passionate about and take notes of blogs that are relevant to yours. Build your own personality within your blog, however secretly learn from others mistakes and make it work. – LARTIGUE MEDIA

What has been your most defining moment as a blogger?

Being featured in 10 magazine’s big blogging feature was amazing and has led me to guest-blogging for them. Being nominated for a Dazed award has brought wider recognition but having Natalie Massanet give me a knowing look when talking about bloggers at an Apple event was pretty mind-blowing too! – DISNEY ROLLER GIRL

So far I’d have to say the Kelly Cutrone incident at New York Fashion Week in September 2006. I had repeated some comments she made to me about Ksubi and Jeremy Scott in a gossip snippet in The Sydney Morning Herald. Her reaction: she threatened to sue me, banned me from all her shows for perpetuity and, hilariously, made a poster using my picture and posted it around the Jeremy Scott show venue, for her staff to ID me in the event I attempted to sneak in. Written on the poster: “NO ADMITTANCE. DO NOT LET INTO SHOWS. PATTY HUNTINGTON – SYDNEY MORNING HERALD”.
I blogged the entire episode on smh.com.au. Huge reaction – and the story wound up on Gawker.com for two days in a row. I had at the time been blogging for four months and really just feeling my way. It was a deep end intro to the gossip/drama/viral potential of the medium. Given that that it remains the second entry that comes up under Cutrone’s name on a Google search, I dare say it was a defining moment for her as well. – FROCK WRITER

I was pretty flattered when VICE offered me to work with them as a result of what they had seen on my blog. Same thing goes for other great publications like The Times or NYLON. My blog has allowed me to build a career in photography and that’s pretty amazing. – GLAM CANYON

My most defining moment as a blogger is when people started coming up to me and telling me how much they liked my blog. It completely took me by surprise and I think realizing that people were actually looking at it sort of shocked me, but it was a pleasant shock. I couldn’t believe people were actually interested in what I had to say. – JD VISION

Going to my first fashion show at London Fashion Week – Jean Pierre Braganza. The experience was electric and I’ll never forget it. It resulted in a valued friendship with Jean Pierre and his warm, wonderful partner Jane. – KINGDOM OF STYLE

I started my blog as my letters home to London from New York. The moment it tipped from the personal to the public was when British Grazia included me as their favourite blog of the moment back in December 2007. It was the first time I realised that anyone other than my family & friends back in England and a few cherished blogosphere correspondents read LLG. – LIBERTY LONDON GIRL

Introducing the world-famous Horst Interview, featuring upcoming fashion designers and revealing their very personal facets. – LYNN & HORST

I’ve had so much fun with the blog over the last two and a bit years and met so many great, talented people through it. My most defining moment has to be receiving an email from the legendary Joe Casely-Hayford telling me that he really liked a post…just the thought of someone like him reading the blog is crazy to me! – STYLE SALVAGE

One day a PR was talking to me about something she’d read and I realized she was referring to my blog. For some reason I was never really thinking about who was reading the blog or who I would be influencing, and was surprised when I started to meet people who were influenced by my blog in any way. – REBEKAH ROY

Putting together the IFB Dress Up Parties at NYFW and LFW last season… after building IFB for a year and a half, it was amazing to see the community work together to make this event happen. All by bloggers… – THE COVETED

Being contacted by the Danish Fashion Institute asking if I would write for Copenhagen Fashion Weekend prior to Copenhagen Fashion Week SS10. – WUNDERBUZZ

The most defining moment is actually having readers – especially professionals within their own fields who take the time to read your thoughts and stories. – LARTIGUE MEDIA

How has the introduction of social media sites such as Twitter and Facebook changed the way you work?

Twitter is amazing as it’s such a good PR tool for the blog. I spend more time on Twitter than reading blogs at the moment. It’s especially good for getting links to breaking industry news and articles in the press that I may have missed. – DISNEY ROLLER GIRL

Facebook not at all – I have only recently (and somewhat reluctantly) joined. However Twitter has become an essential part of my personal newsroom as it were. Apart from the brilliant link/info exchange and social aspects, in field reporting – it is now the first news responder, faster than any other online medium. I’m still trying to work out the best way to integrate the two as obviously plenty of blog readers do not yet use Twitter. And just as I have grown accustomed to getting news off Twitter directly from news outlets before going to their sites, I also use it to alert my Twitter followers to new blog posts. It has become a key traffic source. – FROCK WRITER

Obviously it helps to promote your blog. There is a glamcanyon group on Facebook and I have 1200 friends who I tell when a new post is online through linkshares and status updates. Those networking sites are like mini PR networks. – GLAM CANYON

Everything is so inter-linked on the internet now so between Twitter, Facebook, Myspace, Youtube and all the other social networking sites out there, you have many different vehicles to promote and get your blog out there. – JD VISION

Not at all. I don’t use Twitter and I only use Facebook to keep in contact with friends. I don’t think anyone really wants to know what I had for breakfast! – KINGDOM OF STYLE

Facebook has no impact on my blog world so far. As an ex-pat I use it to keep in touch with friends & ex-colleagues. Setting up a Liberty London Girl fan page is on my list, but doesn’t really feel like a priority.
Twitter, on the other hand, has probably tripled my blog traffic. I find it useful for posting links to online stories, & for thoughts that are too brief to merit a full blog post. But, most importantly, I’ve learnt extraordinary things & met extraordinary people. – LIBERTY LONDON GIRL

They strengthen the connection between bloggers, readers and designers and build the base for a wider audience and increased awareness. – LYNN & HORST

Well, they’ve both undoubtedly provided some great procrastination fodder while I sit at my desk! To be honest I don’t really use Facebook but am something of a twitter addict and have my own account as well and one for the blog. Twitter is great for the blog because we are able to link to the things that interest us or pieces we like without dedicating a post to them as well as allowing us to actually chat with our readers. – STYLE SALVAGE

I travel quite a bit and meet lots of people through work so I’m able to keep in contact with them using Facebook. I really only use it for work – much of my work is quite social and it’s such an easy and informal way to keep in contact. – REBEKAH ROY

I’m not sure how much Facebook has changed the way I work… I still miss Myspace, as it was easier to find new talent and check out designer profiles. I guess fan pages are taking its place, but you only have a fan page if you’re ‘discovered’. As for Twitter, it’s really brought a real time element to blogging, a way to converse with the community in an easy way. I love it! In fact, I don’t think a day goes by without twitter in my world. – THE COVETED

Facebook has definitely been a great forum for me to increase my network and spread the word about my blog in the beginning. Twitter can make it easier for you as a blogger to show a more personal side of yourself, but I haven’t really been using it much yet. – WUNDERBUZZ

It’s all about marketing – the more social networks one is apart of, the farther the word about your blog reaches new readers – plus opportunities will fall into place. – LARTIGUE MEDIA

Who are your top 3 favourite Tweeters?

@dizzyblazeberg is good value, @theboygeorge is a hoot and @IamMademoiselle is the brilliant anonyblogger from Elle. – DISNEY ROLLER GIRL

@Kollektor (Sydney journalist Paul Hayes, a reliable source of highly eclectic information)
@palafo (Patrick Laforge, an editor at The New York Times, also great information)
@bnmeeks (Brock N Meeks, the former chief Washington correspondent for MSNBC, now director of Communications for the Center for Democracy and Technology – a cyber journalism pioneer). – FROCK WRITER

I like @Karl_Lagerfeld’s tweets, they’re pretty smart. Artist kesh and designer @HenryHolland are entertaining, too. – GLAM CANYON

I don’t follow anyone on twitter. I wasn’t someone who was interested in telling my every move or hearing about how someone else spends their day, however, in order to twitpic you have to have a twitter account. Friends have said to me “but you have to follow people on twitter that’s how it worked.” and then when i realized that people were treating twitter like status updates on Facebook, I realized I totally didn’t want it. I cant imagine feeling even MORE plugged in to the internet by keeping track of what everybody’s doing every minute of the day. It’s too much. – JD VISION

@mrstrefusis for her literary breadth, @belgianwaffling for making me hoot with laughter & for sending me pictures of baby animals @wearedinosaurs for their take on prehistoric sartorial matters. – LIBERTY LONDON GIRL

@StephenFry and @CharltonBrooker make me smile. @Eliza, my blogging partner is Queen of the Internet and never ceases to amaze me with the weird and wonderful link she shares. – STYLE SALVAGE

I like the idea of mico-blogging but I don’t read it daily. I do like @LibertyLndnGirl, @mrskutcher and @NotTinaFey. – REBEKAH ROY

My favorite Tweeters are my friends @clutch_22 who’s really done a lot for IFB, @ashemischief is so sweet @agentlover is hilarious and I’m really enjoying blog superstar @bryanboy ‘s tweets… he’s so amazing and @stylerookie always makes me giggle. – THE COVETED

@Fashionista_com, @Modelinia, @Womensweardaily – the typical. – LARTIGUE MEDIA

The internet has built an online community where copyright laws are almost nonexistent.  What do you do to monitor your content and do you think stricter laws or better tracking technology should be enforced?

It doesn’t bother me at this stage. I don’t monitor my content – if people want it, they can have it. It would be nice to be acknowledged as the source but as a freelance journo I think I’ve become immune to people nicking my ideas. I have plenty more! – DISNEY ROLLER GIRL

I have news alerts on many keywords so chances are I will hear about a story that I have already blogged about. Occasionally I also do random keyword searches. I recently busted one US academic for outright plagiarism – she claimed her computer had been hacked. Once something is in the public domain however it’s very hard to hold onto it. It’s net etiquette to link back to the blog that covered the story first, but plenty of bloggers simply take the idea – and even often also the images – and put it on their own blogs with no attribution whatsoever. That’s supremely lazy and dishonest. But hey, the world is full of people with zero ideas, who profit from the originality and industry of others. It also happens with mainstream media outlets and much larger blogs who take advantage of the fact that small blogs are under-the-radar and (at least they think) no one will know. The frustrating thing is when the people ripping the material off are being paid to take your work – while you are giving it away. All you can do really is keep doing what you are doing, establish yourself as a go-to source, so that readers know they will get it first from you and hang in there as long as you can.  – FROCK WRITER

I only use my own photography so copyright is not so much an issue for me. I think people who stomp their feet and threaten to sue because a small blogger has used one of their photos should just shut up. As long as everything is properly credited it should be allowed to use photos from various sources. – GLAM CANYON

I’m not doing anything to monitor trade marking and thus far it hasn’t been an issue. I know that’s probably not a good answer but if you have common sense and know ANYTHING about photo rights etc…you can pretty much keep yourself out of trouble. – JD VISION

The issue of copyright is a bit of a minefield as bloggers don’t often realise that they are breaking the law by taking images off the internet. I don’t think making it harder for bloggers to use images is a good thing though as generally we are writing about something in a positive way and therefore possibly driving traffic to, or increasing awareness of, that label/magazine/designer. It’d be foolhardy of them to deny themselves the chance of what is essentially free advertising.
I take images directly from the sites of the labels or designers I’m writing about so I haven’t had any problems as yet as they recognise I am writing a review. Catwalk images are trickier as you are generally not promoting the site you took them from but the designer being showcased. I try and keep my catwalk images to a minimum for that reason. – KINGDOM OF STYLE

Of course Google Alerts tell me when my blog is mentioned anywhere. Previously I published a shortened RSS feed to stop my content being lifted entirely by unscrupulous content thieving sites, but I changed to a full feed lately as my readers preferred this and I decided that they were my priority. I also have  a Creative Commons License attached to my blog, & would recommend this to other bloggers. – LIBERTY LONDON GIRL

Of course stealing content is an issue, but on the other hand inspiration is my main aspiration, to spread beauty. So a copycat always is a compliment as well. – LYNN & HORST

Where possible we strive to create our own content because we like nothing more than speaking to designers, shop owners and fashion journalists, but it is difficult to keep up with what we should be doing with regard to copyright. – STYLE SALVAGE

I think it’s a difficult challenge to monitor bloggers’ content but it’s important for bloggers to acknowledge and credit other people’s work. – REBEKAH ROY

I always use original photos, press photos or creative commons/public domain photos on my blog, or I get permission. In the US however, they have Fair Use, which permits a journalist to use a portion of copyrighted work to make a point in an article. Though it’s kind of a grey area, most bloggers use copyrighted work in that way…

I believe there has to be a way to ensure creators are protected, yet produce web content in the spirit of sharing. There is no way to regulate this, and I’m not so sure it should. Obviously, people who steal content and resell it should be reprimanded, but sharing an image with your audience is different, it’s free exposure, and these days the scarcest resource around is attention. – THE COVETED

Every time I write about an artist and post photos of their work, it’s very important for me to credit them. I also write on my site, that “All images are © of their
respective owners” which means that if they don’t want me to post about their work, they can always contact me and I will delete the post. But I don’t think we need stricter laws because in general I think the artist are happy to get the PR and that people write about how they love their work. – WUNDERBUZZ

Laws should not exist, because blogs will not be fun anymore. It’s a freedom of expression that everyone wants a part of. However, if one is destined to be a blogger, one should learn typical courtesy and source, source, source all information. – LARTIGUE MEDIA

We are living in a ‘want it now era’ that is affecting the fashion industry, from magazine sales to clothing sales.  Do you think that the rise in popularity of online media has accentuated this?

Absolutely, the rise of new media since 1995 has had a profound and irrevocable impact on the way everybody does business, the media and fashion industries included. It has not only accelerated the delivery of information, it has placed the delivery of that information in the hands of ordinary people, instead of the traditional gatekeepers. – FROCK WRITER

Definitely. The blogs that are working best are those who update frequently. People are spoiled with always getting fresh new content. I hate wasting my time to visit a site i like and not finding new content. It’s not always easy to be so up to speed with posting but i do my best as i find it important for a successful blog. – GLAM CANYON

Online media has accentuated everything. People can now learn, see and buy anything online quicker than they used to which not only makes for a more knowledgeable consumer but also one who is now comfortable shopping and purchasing items online. – JD VISION

Absolutely. Information moves much faster online so many monthly publications seem dated as soon as they hit the shelves because chances are you have already read about the latest trends or newest labels on blogs, and are already looking for the next thing. – KINGDOM OF STYLE

Ah the instant gratification question. Yes, certainly access to style.com and its brethren has increased knowledge of the collections: consumers are often bored with looks by the time they reach the stores: for example, the Balmain pointy shoulders seem so over now. – LIBERTY LONDON GIRL

People are extremely informed about next season’s looks and tendencies, earlier than ever. Fashion knowledge and consequently desire has spread immensely, and online media could definitely be blamed as the ‘scapegoat’ in a positive meaning. – LYNN & HORST

That ‘want it now era’ feeling was there before but it has certainly been accentuated with the rise of online media. The relentless pace of online media is crazy and it must be difficult for traditional media and fashion houses to keep up. The world has changed though and it is up to the industry to respond which it is  beginning to do. – STYLE SALVAGE

I think we’ve been living in a want it now society for quite some time, and I think bloggers have accelerated that – but it’s not all about fast fashion. We have the opportunity to see new and young designers from all over the world so we want changes – I think the change is that not only do we want it now, we want something special and unique right now! – REBEKAH ROY

Since retail sales are down, I’m sure we’re practicing more delayed gratification than ever. I personally had a huge drop in my shopping the last year and a half. – THE COVETED

Of course it has. With all the style blogs and fashion blogs with links to the online shop where you can buy all the same clothes as the bloggers, it has increased the promotion of the fashion brands and made it convenient to buy the same clothes as a ‘style icon’. – WUNDERBUZZ

Current technology is insane, scary and fascinating all at once. However, new jobs are appearing – which is a positive within this new trickle-down process. – LARTIGUE MEDIA

The International Fashion Week calendar begins with New York on 10^th September.  Which shows from NY, London, Milan and Paris are you most eager to see?

I’d love to see Jeremy Scott in London and Ashish is always a spectacle – fun but wearable. The MAN show is a must-see, as much for the audience as for the shows. New York is all about Preen and Marc Jacobs for me; Milan I’m not so bothered about. Paris I guess Comme des Garcons or Lanvin would be the most exciting. – DISNEY ROLLER GIRL

Everything really. But we all know the ultimate seasonal litmus test will most likely be borne out in the collections of a limited number of names, including Marc Jacobs, Prada, Jil Sander, Lanvin and Balenciaga. – FROCK WRITER

Manish Arora is my big new favorite since I saw him in Paris earlier in the year. I really think he stands out. – GLAM CANYON

I only cover NY shows and this season i am looking forward to Richard Chai men’s line, Australian designer Michael Angel, Ohne Titel and as always, Rodarte, Calvin Klein and Marc Jacobs, which are always fun and personal faves of mine. – JD VISION

London: Mark Fast, Richard Nicoll, Meadham Kirchhoff, Marios Schwab, Eun Jeong, Future Classics

NY: Alexandre Herchcovitch, Doo Ri, Herve Leger, Preen

Milan: Marni, Antonio Marras, SportMax,

Paris: Lanvin, Chanel, Givenchy, Gareth Pugh, Rick Owens, Haider Ackermann, Ann Demeulemeester.

– KINGDOM OF STYLE

I like to see as much as possible in order to get a feel for the breadth of fashion. Often the most unexpected shows are the most breathtaking. – LIBERTY LONDON GIRL

I have a day job in Online Marketing so unfortunately I can’t fly off and experience the fashion calendar to its fullest. I am chomping at the bit though for the 23rd September to come round. The extended menswear day at LFW is so exciting and I can’t wait to experience it firsthand. British designers have always held a great deal of interest for me. – STYLE SALVAGE

I’m based in London, and there are so many great things happening here but I’m styling shows so ironically I rarely get to see anything! – REBEKAH ROY

I am attending NYFW in person, but I also love London for it’s quirky avant-garde and Paris for its mind-blowing eloquence. I am going to see Herve Leger, but I’m also curious to see Rad Hourani and in London, I’d like to see some of the emerging designers like Mark Fast, KTZ, Iris Van Herpen, Hannah Marshall… – THE COVETED

I’m looking forward to see the Mark Fast, Peter Jensen, Alexander Wang, Chloé, Chanel and Isabel Marant shows. – WUNDERBUZZ

Paris will always be loved, however NY is close to home – those are the top priorities. However, Printemps 2010 season in London is scheduled to be a shocker. So many returned designers and surprise appearances. Everyone stay tuned… – LARTIGUE MEDIA

To coincide with the beginning of New York Fashion Week Vogue are spearheading an international celebration of fashion (Fashion’s Night Out) to encourage shopping.  What are your views on the initiative?

God, I think it’s amazing. I take the fashion industry seriously and totally applaud the initiative. From the designers I’ve spoken to, it seems everyone is totally up for it and energized, upbeat and excited. – DISNEY ROLLER GIRL

Very interesting idea. And it will be fascinating to see precisely how much disposable income cash-strapped consumers manage to muster as the direct result of the extra buzz factor and promised retail theatre. The result could well prompt retailers to take a good hard look at how they have been running their businesses. – FROCK WRITER

I hate things that smell of desperation. Not hot. – GLAM CANYON

I think Fashion’s Night Out is a admirable attempt to boost interest and sales in the industry. I think it’s great that people from so many different aspects of the fashion world are showing their support and getting involved. – JD VISION

It’s not so much a case that people won’t shop but rather can’t shop. Will people suddenly forget they lost their jobs and head to the nearest boutique after this event? Unlikely. But anything that celebrates fashion in general is a good thing as it allows us a bit of escapism. – KINGDOM OF STYLE

Fashion is a commercial industry like any other.  In every country there are jobs to protect, and trade balances to consider. Anything that helps the fashion industry recover from recession can only be a good thing. – LIBERTY LONDON GIRL

I think it’s great to get people shopping, I know quite a few designers who’ll be working the shop floors that night! – REBEKAH ROY

I’m not sure if I will go, because it sounds like it would be chaos, plus I there are other things to attend. But if I’m around, I’ll stop in…. just to see… wouldn’t you? – THE COVETED

I like the idea and I think it’s a great way for the fashion industry to gain attention and raise money for good causes. – WUNDERBUZZ

It’s always great to give consumers a newfound experience. With a lot of participation outsiders begin to feel like insiders (which is always a plus). Meaning? Once people feel fabulous in some way, shape or form they become more comfortable within the spending environment to emphasize their beauty – saving the fashion economy. – LARTIGUE MEDIA

London Fashion Week celebrates 25 years of British fashion this September.  With the new venue, return of iconic designers/brands and various new initiatives – what are you most looking forward to?

I think the general vibe will be one of optimism and innovation so I’m mostly looking forward to that. This season, so much will be new.  It should be really interesting. I can’t wait for Burberry and the Jeremy Scott circus and also Yang Du at On/Off. Oh, and the Showstudio exhibition… – DISNEY ROLLER GIRL

It’s fantastic that Burberry, Matthew Williamson and co back on home turf to help celebrate. That said, the culture of London Fashion Week has traditionally been enmeshed in the offer of new names – and let’s face it, the schedules of the bigger fashion weeks do not have room for many newcomers, so that’s a unique point of difference on the circuit. As usual, looking forward to seeing the new guard – Christopher Kane, Richard Nicoll, Marios Schwab etc… Those who pop up off-schedule and in the exhibitions. And not forgetting a raft of Australians who will be there this season, notably Josh Goot and Sass & Bide – the latter who are returning after five years showing in New York.  – FROCK WRITER

Jonathan Saunders return is appreciated as I feel London is where he really belongs. I think Vauxhall Fashion Scout and the On/Off schedule are the most exciting elements of LFW as you really don’t know what to expect. – KINGDOM OF STYLE

The Menswear Day on the 23rd is sure to be such a long, hectic but ultimately amazing day and I’m so pleased that the bulk of it has moved to Somerset House. Massey and Dalton kick off proceedings at 10am and what better way to start than with two of the most talented menswear designers around? I can’t wait to see the installations transform the East Wing and the Vaults, it is great to see the likes of BLAAK and Casely-Hayford alongside emerging design talent like Mr Hare, Sibling and Jaiden rVa James. – STYLE SALVAGE

Part of me is just looking forward to seeing the new locations and really they are so many shows I’d love to see but I know I might not have the chance as I’m styling several shows. I love watching how everyone is dressed, it’s the most wonderful outdoor fashion show! – REBEKAH ROY

I’m looking forward to seeing how F.TAPE covers this! Exciting! – THE COVETED

I hope we will see some retrospective collections from some of the iconic designers London has had throughout time. And then I just hope to look back and reminisce and also see how far the fashion industry in London has come. – WUNDERBUZZ

We’re actually looking forward to whose going to be in the front rows. The return of the overload of celebrities is very much possible – and in reality, years ago, celebrity overload was when fashion was REALLY good. – LARTIGUE MEDIA

The UK is renowned for it’s young and creative fashion design talent.  Who are you tipping to be the next big designer?

I don’t like hyping things up but I have my eye on Sibling, Yang Du and Jaiden rVa James. Actually, Sibling aren’t that young and I think it’s good to highlight that ‘fresh’ doesn’t necessarily mean ‘under 25’. There is still creativity to be found in those who have been around for a while! – DISNEY ROLLER GIRL

I’m not that familiar with all recent Brit fashion school graduates, but there does seem to be a lot of buzz around Christopher Raeburn. And Warehouse and Grazia are mentoring Ravensbourne College of Design graduate Ruth Green for the production of a collection that will be seen at the event. Her knitwear looks pretty interesting. – FROCK WRITER

Well obviously Gareth Pugh has made it large within like 5 minutes so i can hardly quote him as the next big shot. Other than that i’m not involved enough with the designer scene to know who’s just coming up. – GLAM CANYON

I think David Koma is set for big things as is Gemma Slack and Mark Fast of course. – KINGDOM OF STYLE

I’ve been in New York for three years, and the US magazine at which I was fashion director didn’t cover London. However, one British designer I’ve always liked and who I hope will achieve greater prominence is Osman Yousefzada. – LIBERTY LONDON GIRL

Danish LCF graduate and beloved friend Asger Juel Larsen definitely had a big breakthrough in online media. – LYNN & HORST

LCF Graduate Asger Juel Larsen. For his graduate collection he was inspired by the Medieval period and the resulting collection was mind blowing. The highlight was Larsen’s modern adaptation of armor where he produced ‘futuristic’ ideas of chain mail using alternative materials such as leather, PVC and rubber cords. The LCF show was disappointingly light on menswear but his collection blew me away! – STYLE SALVAGE

London is an amazing source of talent. I work with William Tempest and he’s doing his second show this season. He’s quite young and his work is brilliant – I would say he is going to be the next Big Designer. I’m also looking forward to menswear designer Stefán Orschel-Read’s show. Vauxhall Fashion Scout presents The Ones To Watch – I think it’s going to be quite an exciting show this season! – REBEKAH ROY

I’m pretty impressed how fast Mary Katrantzou has risen since she graduated, which seems like yesterday, but in reality I’m still in the mood for Hannah Marshall, her imagery has been playing in my head forever, when is she going to teeter out of the ‘emerging’ category? I feel like it’s going to be any second. – THE COVETED

Danielle Scutt really has something unique to her, so I think she could be a good bet. – WUNDERBUZZ

We really hope Marios Schwab does an outstanding job. – LARTIGUE MEDIA

The modelling industry is experiencing a resurgence of the original 80’s supermodels – who do you think will be the next big girl and guy?

Australia has been punching above its weight recently in the modelling arena, producing a raft of hot new names, e.g. Catherine McNeil, Abbey Lee Kershaw and Myf Shepherd. So vis-à-vis Australian predictions, I’ll nominate Chic/Next’s Rachel Rutt as the next big Oz girl. I’ve already blogged quite a lot about her in fact. As for guys, the totally under-the-radar – and incredibly androgynous – Andrej Pejic from Chadwicks.  – FROCK WRITER

I’m happy to see many of the supermodels back in the mags. As far as the next new girl or guy…get back to me during fashion week and i’ll tell you my picks then. However, having said that, I think we’ll be seeing a lot of DNA‘s Edita Vilkeviciute. – JD VISION

Karlie Kloss is fabulous. Of course everyone in the industry knows her – and her staring other-worldly glide down the runway, but she’s starting to break out into the public consciousness. She’s in the AW Chloe campaign and is the face of Lola, MJ’s new fragrance. – LIBERTY LONDON GIRL

I am fine with a comeback of the originals! Naomi, Linda, Christy. – LYNN & HORST

I really love a Danish young model named Amanda Nørgaard (Viva), and I think she has a lot of potential. – WUNDERBUZZ

It’s hard to tell these days – it’s a new age – and classic has a new meaning then what many are accustomed to. Though, we’ve always had a thing for Coco Rocha – we’d just like her to be a bigger household name. – LARTIGUE MEDIA

Every Fashion Week there is a media frenzy surrounding size zero models.  Do you think there needs to be stricter regulations?

I wonder if an age limit would make more sense than a weight limit. – DISNEY ROLLER GIRL

As logistically impossible as it would undoubtedly prove to be, I think it would be fascinating to drug test models during one season. To see what drugs are in their systems (e.g. fat burners and diuretics) to help keep weight down. Models have always been under pressure to be thin. So have athletes and dancers. One thing that has changed in modeling over the past 10 years is the relative youth of runway models. They start much younger and their bodies are less developed. It’s hard for others to compete with that – and the naturally skinny older girls – without resorting to extreme measures.

By the same token I do think there’s an element of the witch-hunt to the current discussion of body image in fashion. Whatever your personal opinion, fact is there is as yet no conclusive evidence that fashion images of skinny models causes eating disorders. There is however plenty of evidence that obesity levels are rising in western markets and that a “fat acceptance” movement is afoot. So I think you need to weigh all this up, pardon the pun, with the increasing intolerance of images of thin women. At the end of the day, I don’t think the housewives of the mid west are reading Vogue or hanging out to see the latest Prada and Balenciaga runway show.  – FROCK WRITER

Modelling agencies usually have girls commit to a certain weight they’re not allowed to surpass. It should be the same thing with losing too much weight. When a clearly anorexic model hits the runway i instantly think badly of the designer. – GLAM CANYON

This “skinny model” conversation is a double-edged sword for me. Yes i think there should be some “acknowledgement” and action taken when a girl appears unhealthy and too skinny however i don’t think the girls should be to blame for this and i don’t think everyone should assume and report that it’s due to eating disorders. I am a 41 yr. old male standing 6 foot and weighing 160 lbs. Fashion week is a very stressful time of running around and missing meals and each season I immediately drop 10 lbs. In the first week. The same goes for these girls who at 5’9″ or 10″ with already skinny frames have the same reaction to the stress and it doesn’t mean they’re sitting in the porta-potty at the tents with their finger down their throat. – JD VISION

Yes and no…. I hope the fashion industry self-regulates, but it’s not looking like that’s going to happen any time soon. – THE COVETED

I think that model agencies need to make sure their models are, and look, fit and healthy regardless of their size. I think using the BMI index to decide whether a model is healthy or not is an outdated and unreliable method upon which to judge and not one which should be pushed. I think general good health should be promoted and encouraged. – KINGDOM OF STYLE

They would be almost impossible to enforce, although I do believe that the fad for very thin models is ludicrous: whilst fashion is presented as aspirational fantasy, and we will always have thin beautiful women present the collections, the trend for booking skeletal models  (we’ve all seen girls with xylophone rib cages march down the runways) needs to end. By the way the size zero faux controversy is a canard. You need a tiny body frame to be a size zero – even in America, where it equates to a UK4. Models, by dint of their height, would find it almost impossible to reach a size zero. – LIBERTY LONDON GIRL

I am obsessed with slimness. On the catwalk less is more. – LYNN & HORST

This season the BFC and B-eat are doing a collaboration, so in London the message is getting out there. There is also a Model Sanctuary that opened in September 07 where during fashion week where models are able to relax, have access to free healthy food and drink, WiFi and information on nutrition. I don’t think any designer really wants to hire a sick model. – REBEKAH ROY

I think it’s important to be aware of the problem with models having eating disorders in order to have a job as a model. I think we need to look back when Cindy Crawford and Claudia Schiffer were on the runways; they looked healthier than most models do today. – WUNDERBUZZ

Seriously, it begins to get ridiculous. Fashion is skinny – it always has been and will always be. People will continue to complain either way – regarding disorders? Well, that’s the model’s choice. There’s a lot of money to be made within this industry, including risks. – LARTIGUE MEDIA

Being so closely connected with the world of fashion you must still have a love of style magazines.  What are your top three?

Lula for its whimsical aesthetic, Fantastic Man for its design, Self Service for the interviews. – DISNEY ROLLER GIRL

W, Vogue Italia and KAREN. – FROCK WRITER

i-D, AnOther, S magazine – GLAM CANYON

I don’t look at magazines anymore. I don’t know if its because I spend so much time online or because so much of my life is in fashion that it feels like work to pick up a magazine. However i do look at V and Vman, Hercules (from Spain).  Fantastic Man is great as well. – JD VISION

I couldn’t be without them. My favourites are Oyster, 10, Noise. – KINGDOM OF STYLE

Arena Homme+, Fantastic Man and A Magazine. – LYNN & HORST

However good the online offering gets it can never replicate the feeling of flicking through your favourite mags. Alongside the seemingly untouchable Fantastic Man, 10 Men is one of those magazines that I wait impatiently for each season. I’ve recently discovered The Rake, which is a real men’s style publication and rarely strays from that subject, something which is pretty rare in the current offerings, so it has become my new favourite read! – STYLE SALVAGE

There are so many magazines out there and so many of them feel the same but I do like Vice, Vogue and Grazia for reading on the tube…but I think I’m still searching for my perfect fashion magazine! – REBEKAH ROY

I’ve actually been out of the country for a year and a half and getting English language magazines has been really tough and expensive. I’ve been really loving Zoo, LOVE and Dazed & Confused. – THE COVETED

Self Service, Purple and i-D. – WUNDERBUZZ

Paris Vogue, British Elle and Teen Vogue – LARTIGUE MEDIA

Celebrity culture still pays a huge part in mainstream fashion and media.  What are your views on celebrity product ranges and endorsements?

I’m not massively into celebrity-fashion hookups but the reality is that the two are becoming ever-linked so I’m trying to embrace it. I think my sticking point is that the product is usually shit because celebrities don’t necessarily know the first thing about design and therein lies the problem. Celebrity endorsement on the other hand obviously helps sell products but I grew up in the age of the model so personally that’s what I still prefer. – DISNEY ROLLER GIRL

They generate a huge amount of coverage – coverage that would otherwise obviously be dedicated to real designers etc. But the designers and media all participate in and profit from the celebrity machine that boosts their profiles. It’s also a free market. You can’t blame them for having a crack at it.  – FROCK WRITER

I don’t mind them. If it works, they should go for it. Image is important so if a certain celebrity has the image you want, then why not hire them to advertise your brand. – GLAM CANYON

I’m exhausted with celebrities and not just in fashion. Fashion is for models not the latest young Hollywood starlet, however i understand why this is. We live in a celebrity driven/obsessed society and since sales are the driving factor in everything these days, celebrities are the best faces to front products. Having said that, i do look forward to a time when models are gracing the covers of fashion magazines once again. – JD VISION

Celebrity endorsements have little to do with fashion and everything to do with money. I personally have zero interest in celebrities so don’t buy brands or products because they are endorsed by a celebrity. – KINGDOM OF STYLE

I’m always interested in what people wear, famous or not. Of course I’d prefer to know about a celebrity’s personal choices, rather than those of their stylist… – LIBERTY LONDON GIRL

I’m not big on celebrity product ranges – I guess have mixed feelings because I work with so many struggling young designers, but I know there is a place in the market for both of them. A celebrity already has the platform to create and develop their brand and many of them don’t claim or try to design they just want to be able to sell their image to a public who wants to buy it. There are some celebrity product ranges that seem to really work like Elle MacPherson’s lingerie. – REBEKAH ROY

Honestly if another celebrity becomes a fashion designer I’m going to scream. Seriously, most of them have stylists, so they’re not really in charge of their own wardrobe, how are they going to create a clothing line? That said, I do have a great deal of respect for MK and Ashley Olsen. – THE COVETED

I’m really not that into them. I love it when a singer is a singer, an actor in an actor and a designer is a designer. – WUNDERBUZZ

Celebrities are great marketing tools, as some make great designers. We’d just like to see a plethora of celebrities, instead of the same group in repeated motions. – LARTIGUE MEDIA

Perez Hilton has recently announced the launch of his very own fashion blog ‘Coco Perez’.  What are you thoughts on his latest venture?

I think it’s amusing how pissed off so many people have been about it – especially those who say he doesn’t know what he’s talking about. I’ve noticed they’re already picking up his stories. – FROCK WRITER

I think Perez Hilton should stick to what he does best and leave the fashion commentary to the professionals. – JD VISION

He’s certainly brave! The most interesting thing will be the comments I suspect. – KINGDOM OF STYLE

Everyone online has an audience, be it one person or a million. I’m sure he’ll find his. – LIBERTY LONDON GIRL

I’ve not been impressed by the self proclaimed Queen of media’s latest venture because it doesn’t appear to be that different from his other blog. Ask me in a few months and who knows, it will probabaly be my guilty pleasure! ha! – STYLE SALVAGE

I love his latest venture! I like how he makes fashion entertaining and so sassy! It’s just one way to approach fashion, but he does it really well – it’s fun. – REBEKAH ROY

‘I’m Not Obsessed’ also launched a fashion addition to her celebrity blog (Vera Sweeny, she’s a doll). They’re fashion extensions to what they’re already doing, so good for them! – THE COVETED

I actually haven’t looked at his blog. But I do think it’s funny how he has turned himself into a celebrity by writing about celebrities. – WUNDERBUZZ

Perez will always be Perez – and that is a businessman. Take note! – LARTIGUE MEDIA

The AW09 collections have now hit the stores.  What key looks will you be championing this season?

The same as last autumn and the one before that but with stronger shoulders and a touch of dandy. – DISNEY ROLLER GIRL

I will just keep doing what I do. I generally buy clothes simply because I like them. If something I buy happens to be a key look then it’ll be by accident rather than deliberate. That said I will be wearing sequined blazers and a big shaggy faux fur coat. I think they are considered key looks aren’t they? – KINGDOM OF STYLE

I’m not a slavish follower of trends, but two pieces I bought in Paris during the collections last September will be getting a second outing this coming season: a rather fabulous black wool cape that falls just to my hips with double breasted leather buttons, and thigh high black suede boots from Jaime Mascaro. – LIBERTY LONDON GIRL

Prada’s studded shirts and Hussein Chalayan’s overknee boots. – LYNN & HORST

As the sun begins to set on Summer I am longing for the time to wrap myself up in soft luxurious fabrics and large knits. Out of all of the AW09 offerings I have been most inspired by Casely-Hayford’s which saw the design duo beautifully combining a street/sport aesthetic with formal tailoring and I’d love to channel this in to my own style this season. – STYLE SALVAGE

Knitwear is great – I think it’s a refreshing artisan alternative to mass-produced high street fashion (I’ll be styling Alice Palmer’s show at Vauxhall Fashion Scout – her knitwear is amazing). Photographic prints as well – for example William Tempest does a fantastic job at integrating his prints with very impressive tailoring (I’ll be styling his show too!). – REBEKAH ROY

I have been trying to devise a plan to get over the knee boots that won’t kill my feet and don’t cost in the 4-digit range… does anyone have any tips for me? – THE COVETED

I’m really into the super shoulder trend and I love the futuristic, graphical look. – WUNDERBUZZ

The return of the houndstooth is both frightening and intriguing! – LARTIGUE MEDIA

The CFDA are campaigning for tighter laws surrounding copyright laws in fashion design.  Do you think this will ever be feasible?

It’s a tricky issue. Highstreet retailers have the clothes in store before the designers have even finished producing the collections. The retail cycle as it stands is crazy – everyone is working to a system that was established before the world went online. So that needs to be looked at. Last year Nêt-à-Porter.com’s Natalie Massenet predicted that the wholesale runway show as we know it could be obsolete within five years, replaced by in-season shows for the public. In the meantime, there is no excuse for counterfeits and one-for-one rip-offs. At what point however does an idea become a trend that the entire market follows? Designers are able to register designs in some countries, which has helped win lawsuits. As for the efforts to tighten legislation in the US and widen the IP protection parameters, some have argued that it could in fact kill the fashion system, which thrives on built-in obsolescence. – FROCK WRITER

I admire their wanting to protect the creativity of designers and their industry, however it seems near impossible to regulate. I do however think there must be a solution. I admire Diane von Furstenberg and the CFDA‘s efforts. – JD VISION

Realistically no. Where do you even begin with that? If a designer creates a dress and 2 months later the same design appears in H&M or wherever then I suppose that’d be incredibly frustrating, but is that designers dress completely original? How do you gauge originality? – KINGDOM OF STYLE

I hope so: there’s a difference between homage and blatant copying. Although, how do you copyright a black pair of trousers? Prints are an obvious place to start though: I’m fed up with going into Forever 21 and playing spot the rip off. They even had a dodgy looking Liberty Ianthe print on cotton jersey last year. – LIBERTY LONDON GIRL

It’s a big job, and on one hand they’re right, but with the rise of DIY projects which 75% are ‘inspired’ I don’t see knock-offs going anywhere, in fact I don’t think they’re keeping up with the consumers fast enough. – THE COVETED

To be honest I doubt it. It’s very difficult to claim the rights for your design, and even more difficult to check if somebody else has been inspired by your designs and made something close to it. But if the copies are exactly equal to the designer products its important to stop the sale and production. – WUNDERBUZZ

It would be nice to see a company such as Forever 21 go down – but then we like to see those who can’t afford high fashion look outstanding too. As long as it’s in good taste and thought – go for it. However, there are too many counterfeits and scheming minds to make a copyright law permanent. – LARTIGUE MEDIA

H&M launch their latest designer collaboration with Jimmy Choo on the 14^th November ’09.  If you could set-up a dream collaboration between 2 brands, which would they be?

Swatch and Luella – talk about a dream combo, they are surely made for each other. – DISNEY ROLLER GIRL

Hussein Chalayan and NASA. – FROCK WRITER

Manish Arora for Zara could be interesting. – GLAM CANYON

So many possibilities! How about Gareth Pugh and Puma – I think he could design some really daring and cutting-edge sportswear. – REBEKAH ROY

I think Rodarte for Target will be hysterical. Id love to see my girlfriends in Texas wearing Rodarte leggings from their local Target. – JD VISION

Topshop and Rick Owens. – KINGDOM OF STYLE

None. Who needs brand collaborations. It’s neither fish, nor meat. – LYNN & HORST

Aitor Throup and Uniqlo coming together would be a beautiful thing to behold! – STYLE SALVAGE

I’m so tired of ‘designer collaborations’. Though I’m interested to see how Rodarte and Target plays out. – THE COVETED

I would love to see Karl Lagerfeld for Chanel collaborate with H&M. I love the idea when an exclusive brand makes a collection with a high-street brand to make it affordable to a new consumer-group. – WUNDERBUZZ

I think our dream came true with Rodarte at Target ! Wonderful, might we add. But, we would like to see ZARA within the action. Such as Gucci for ZARA or, YSL for ZARA – that would be fun. – LARTIGUE MEDIA

If you could set-up your own photo shoot with you as the subject, who would be your dream photographer, stylist and designer?

Bruce Weber, Nicola Formichetti, Bodymap. – DISNEY ROLLER GIRL

Steven Meisel, Karl Templer (Streeters) and Alexander McQueen. – FROCK WRITER

I think my dream shoot be def be Guido doing hair, Nicola Formichetti styling and David Sims shooting. – JD VISION

My dream photographer would be Bruno Dayan as his images are alluring, haunting and beautifully coloured, and I’d be wearing Givenchy but I couldn’t name a stylist if my life depended on it! – KINGDOM OF STYLE

Shot by Alasdair McLellan, styled by Joe McKenna and the clothes are a mix of vintage and designers as Laitinen, Jil Sander and Damir Doma. – LYNN & HORST

Wow, what a scenario! Poalo Roversi would be behind the camera and Simon Foxton can dress me up in Stefano Pilati’s creations for YSL. – STYLE SALVAGE

Mert & Marcus, Me & Bora Aksu. – REBEKAH ROY

I would love to be photographed by Diane Arbus, styled by Marchesa Luisa Casati or Isabella Blow and designed by Poiret.. that could be fun..or insane! – THE COVETED

Nick Knight, Vanessa Chow and Alexander Wang. – WUNDERBUZZ

Anne Leibovitz would be fun, with maybe Emmanuelle Alt (Fashion Director Paris Vogue) styling us in, say, Fendi Homme. It could happen. – LARTIGUE MEDIA

Lastly, if you could see one artist – designer, photographer or stylist showcased on F.TAPE who would it be?

Joe McKenna. – DISNEY ROLLER GIRL

Australian photographer Michèle Aboud. – FROCK WRITER

Inez and Vinoodh. – JD VISION

I’d love to see Jakub Polanka showcased. I came across his work earlier this year and I was pretty blown away by it. – KINGDOM OF STYLE

Hussein Chalayan. Always fascinating. – LIBERTY LONDON GIRL

LCF graduate Josef Lazo for his subtly communicated design language drawn by maturity, minimalist restraint and concentration. – LYNN & HORST

Another recent BA graduate from LCF John Howard Little. Not just a good friend but also a talented up and coming designer and I’m looking forward to seeing what he does next! – STYLE SALVAGE

Emerging photographer, SagaSig does really beautiful work on film. She’s incredibly inspiring and I have a feeling she’s really going somewhere. Keep an eye on her. – THE COVETED

The Danish stylist Lotus Isabella Gregers, who is very talented. – WUNDERBUZZ

We’d love to see Estaban Coortazar, subsequent to Ungaro. – LARTIGUE MEDIA

Blogger Vision Directory:

DISNEY ROLLER GIRL
www.disneyrollergirl.blogspot.com
‘Disneyrollergirl is an independent blog run by an anonymous fashion insider based in London. She spends her days styling, writing and consulting on creative fashion projects and nothing escapes her eagle eye or candid viewpoint.’

REBEKAH ROY
www.fashion-stylist.net/blog
‘Stylist Stuff is an insider’s view into the world of fashion, with all contributors actually working in the fashion industry, including a fashion stylist, makeup artist, design students as well as fashion and music journalists.’

FROCK WRITER
www.frockwriter.blogspot.com
‘Front row, back row, backstage, left-field fashionalysis from a Sydney-based journalist.’

GLAM CANYON
www.glamcanyon.blogspot.com
A photo blog for street fashion and parties, fronted by Katja Hentschel, a German globetrotting photographer who never leaves the house without her camera and who is always looking to catch the best looks of the day and wildest moments at night.

JD VISION
www.jdvision.blogspot.com
JD Vision is an insider point of view of the life of models and the fashion industry, covering parties, fashion, models and a glimpse into the happenings of New York life.

KINGDOM OF STYLE
www.kingdomofstyle.typepad.co.uk
‘An exploration of style, from fashion and graphic design to interiors and photography.’

LARTIGUE MEDIA
www.lartiguemedia.com
‘Lartigue Media was built to keep professionals within the fashion industry abreast of the latest events news and style. Topics and coverage of the site is taken from the keen eyes of professionals who are developing personal careers, sharing open opinions.’

LIBERTY LONDON GIRL
www.libertylondongirl.blogspot.com
‘Liberty London Girl is the anonymous thoughts of an English fashion editor in Manhattan on life, love, fashion, design and food.’

LYNN & HORST
www.lynnandhorst.blogspot.com
‘Fashion with pride. Bad taste with risk. Lynn & Horst is the brainchild of a copywriter and journalist fascinated by the antithesis of aestehtics. Exploring definitions of taste. Torn between London, Berlin and Stockholm.’

STYLE SALVAGE
www.stylesalvage.blogspot.com
‘Style Salvage is an open discussion conducted by two friends, Steve and EJ, on how men could (and should) dress. Started back in June 2007, the blog aims to showcase emerging and established design talent alike whilst exuding a penchant for quality, tailoring and a general openness to creativity and self-expression. It features style commentary, interviews with designers, journalists and shop owners mixed in with the occasional easy DIY projects and personal style shot.’

THE COVETED
www.the-coveted.com/blog
‘The Coveted, a blog where visitors from around the world visit to get the scoop on fashion, beauty trends, eco-beauty, vintage clothing, emerging designers, and how fashion and beauty relate to personal style.’

WUNDERBUZZ
www.wunderbuzz.co.uk
‘Wunderbuzz deals with fashion globally, from the core to the periphery, with and ambition to be a hub of wonderful things that inspire.’