Selfridges Alice In The Wonder Room

Selfridges Oxford Street to launch ‘Alice In The Wonder Room’ in celebration of Tim Burton’s reworking of the Lewis Carroll classic ‘Alice in Wonderland‘.

Disney and Selfridges’ Visual Merchandising team have created a scheme of 5 windows including a recreation of Burton’s Alice character and the Mad Hatter’s tea party with props and costumes from the films actual wardrobe.

The Wonder Room Concept Store will be transformed into an ode to Alice, with a carefully selected edit of products ranging from fashion, beauty and accessories to jewellery, homeware and stationery.

Participating Designers include Stella McCartney, Alice Temperely and jewellers Tom Binns and Anna Lou of London.

Tom Binns signature ‘A Smashing Time’ necklace £855, Junk Food ‘Drinkmetee’ T-shirt, Ana Lou of London ‘Alice In Wonderland’ cuff £45.

Alice In The Wonder Room

Selfridges Oxford Street, London, W1

Launching 22nd February

www.selfridges.com