Ten of the music industry’s hottest talents have contributed exclusive work to Selfridges‘ new window scheme – ‘Sounds of The Mind’.
As part of its ‘Music in May’ season Selfridges invited 10 music artists to design a window each based on one of their own songs. With a view that so much emphasis in a song is put on the soundtrack, Selfridges wanted to offer artists including Florence & The Machine, Dizzee Rascal, The XX, Paloma Faith and Empire of The Sun, the opportunity to bring their lyrics to life with a 3D visual.
“I was really excited about the idea of seeing the lyric to my song portrayed in such an original and exciting way. It’s about creating a representation of the song in a visual sense so what a song would look like instead of hearing it.” says Florence Welch (Florence & The Machine).
The ten artists and their songs are as follows:
Empire of The Sun – ‘Walking On A Dream’
Marina & The Diamonds – ‘I Am Not A Robot’
Hot Chip – ‘I Feel Better’
The Big Pink – ‘A Brief History Of Love’ (album title)
Paloma Faith – ‘Do You Want The Truth, Or Something Beautiful’
Charlotte Gainsbourg – ‘Heaven Can Wait’
Dizzee Rascal – ‘Bonkers’
Florence & The Machine – ‘Cosmic Love’
The Drums – ‘Best Friend’
Images by Andrew Meredith
PLUS…Win £500 in a Guess-the-song competition
In addition to the artist’s collaborations, Sounds Of The Mind will also encouraging audience participation via an exclusive competition with a £500 spending money prize to be used on Selfridges’ newly launched online store, at selfridges.com. Note that the game doesn’t apply to the ten artist’s collaborative windows, but on other selected store windows.
The principal is simple: guess the title of the songs depicted across the seven windows of the London store’s Duke Street side and four windows of the Manchester Exchange Square store. These windows are not part of the special artist’s collaborations but have been created by the Selfridges windows creative team. Guess each song correctly and enter the competition at selfridges.com/guessthesong.
‘Sounds of The Mind’
Selfridges Oxford Street, London, W1
Monday 10 May – End June 2010
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