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Selfridges Launch ‘Sounds of the Mind’ Window Displays

FlorenceTheMachine Selfridges1 Selfridges Launch Sounds of the Mind Window Displays

SoundsOfTheMind Selfridges Launch Sounds of the Mind Window Displays

Ten of the music industry’s hottest talents have contributed exclusive work to Selfridges‘ new window scheme – ‘Sounds of The Mind’.

As part of its ‘Music in May’ season Selfridges invited 10 music artists to design a window each based on one of their own songs. With a view that so much emphasis in a song is put on the soundtrack, Selfridges wanted to offer artists including Florence & The Machine, Dizzee Rascal, The XX, Paloma Faith and Empire of The Sun, the opportunity to bring their lyrics to life with a 3D visual.

I was really excited about the idea of seeing the lyric to my song portrayed in such an original and exciting way. It’s about creating a representation of the song in a visual sense so what a song would look like instead of hearing it.” says Florence Welch (Florence & The Machine).

The ten artists and their songs are as follows:

Empire of The Sun – ‘Walking On A Dream’

Selfridges EmpireOfTheSun Selfridges Launch Sounds of the Mind Window Displays

Marina & The Diamonds – ‘I Am Not A Robot’

Selfridges MarinaTheDiamonds Selfridges Launch Sounds of the Mind Window Displays

Hot Chip – ‘I Feel Better’

Selfridges HotChip Selfridges Launch Sounds of the Mind Window Displays

Selfridges HotChipSketch Selfridges Launch Sounds of the Mind Window Displays

The Big Pink – ‘A Brief History Of Love’ (album title)

Selfridges TheBigPink Selfridges Launch Sounds of the Mind Window Displays

Selfridges TheBigPinkSketch Selfridges Launch Sounds of the Mind Window Displays

Paloma Faith – ‘Do You Want The Truth, Or Something Beautiful’

Selfridges PalomaFaith Selfridges Launch Sounds of the Mind Window Displays

Charlotte Gainsbourg – ‘Heaven Can Wait’

Selfridges CharlotteGainsbourgh Selfridges Launch Sounds of the Mind Window Displays

Dizzee Rascal – ‘Bonkers’

Selfridges DizzeeRascal Selfridges Launch Sounds of the Mind Window Displays

Florence & The Machine – ‘Cosmic Love’

Selfridges FlorenceTheMachine Selfridges Launch Sounds of the Mind Window Displays

Selfridges FlorenceSketch Selfridges Launch Sounds of the Mind Window Displays

The Drums – ‘Best Friend’

Selfridges TheDrums Selfridges Launch Sounds of the Mind Window Displays
Images by Andrew Meredith

PLUS…Win £500 in a Guess-the-song competition

In addition to the artist’s collaborations, Sounds Of The Mind will also encouraging audience participation via an exclusive competition with a £500 spending money prize to be used on Selfridges’ newly launched online store, at selfridges.com.  Note that the game doesn’t apply to the ten artist’s collaborative windows, but on other selected store windows.

The principal is simple: guess the title of the songs depicted across the seven windows of the London store’s Duke Street side and four windows of the Manchester Exchange Square store. These windows are not part of the special artist’s collaborations but have been created by the Selfridges windows creative team. Guess each song correctly and enter the competition at selfridges.com/guessthesong.

‘Sounds of The Mind’
Selfridges Oxford Street, London, W1
Monday 10 May – End June 2010

www.selfridges.com

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