AW10 Hair Trends with Malcolm Edwards

Hold onto your styling products readers because L’Oréal Professionnel catwalk maestro, Malcolm Edwards has revealed his top trends for AW10. In a sneak preview of Malcolm’s full run-down, we look at his top three picks for the looks we’ll be rocking come autumn – and the products we’ll be buying to achieve them.

Winter Beach

Sound like a contradiction in terms? Not for the girl who spends the dark winter days sunning herself on tropical shores – returning to the UK for parties and long weekends dressed in only the finest of furs. Meet the new winter glamazon seen at Balmain, DVF and Burberry Prorsum – with her beachy waves that come with a crisper, drier texture that perfectly suits snow-laden Britain. “We’re seeing the emergence of dry textures with an airier feel that are to shape and bend into a movement that looks totally effortless.” says Malcolm.

Key product: Play Ball Texture Tonic, £11.00

Pony Tricks

Ponytail AW10 Hair Trends with Malcolm Edwards

High-top cheerleader-style, classic office style or low-slung and cute… the placement of your pony can say a thousand things about you and your look. Good news then that the pony is back – and there’s one for everyone next season. Keep it minimal and super-sleek à la Calvin Klein or go for the Michael Kors messy look when you wake up with bedhead. The neon coloured hair pieces wound into ultra-sleek ponies at Miu Miu are Malcolm’s top tip for the future…

Key product: Check out L’Oréal Professionnel’s new Texture Expert styling range that includes the Smooth Velours Thermo Blow-dry Milk for luxe, sleek hair that doesn’t compromise on softness, £13.85.

Fringe Groups

Fringe AW10 Hair Trends with Malcolm Edwards
There’s nothing like a fringe to place you firmly within the confines of one style tribe or another. This AW, the forehead will hibernate as the traditional face-framer returns – in many different guises. The asymmetric version at Emporio Armani will set you firmly in the ‘elfin’ clan; Erin Fetherston’s full-to-the-ears style will take you back to school, (“in a sexy way”, according to Malcolm) while the Lanvin-esque fringe is straight, severe and for anyone wanting to channel their inner Chrissie Hynde. So get ready to take the plunge back into fringe territory.

Key product: A fringe should be shiny – yet that all-too-often turns into ‘greasy’ by 11am. L’Oreal Professionnel’s new Texture Expert Sparkling Mist is the Rolls Royce of hairsprays, being neither too heavy nor too sticky. It diffuses a slightly sheen over the hair – and stays that way all day, £11.65.