Felicity Doubleday is a BA (hons) Fashion Studies graduate from The Arts University College at Bournemouth. 
The inspiration behind Felicity’s final collection ‘Mass Ration’ began with an exploration of how our increasingly ‘throwaway’ society contrasts greatly with times of hardship. 
Influenced by her family’s sentimental connection to World War II memories, photos, letters and memorabilia, the collection aims to evoke this nostalgic era adding a contemporary perspective that all can relate to.
Felicity was nominated for the ‘Jon Adams Portfolio Award’ at Graduate Fashion Week 2009.  She has gained work experience with Allegra Hicks, assisting the styling of the SS08 look book and with Zara working in the Visual Merchandising department.

Email:
felicitydoubleday@hotmail.com

University:
Arts University College at Bournemouth
BA Fashion Studies (2009)

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